It was the end of the second millennium. The world prepared in anticipation to welcome a new millennium. Meanwhile, a small team of watch enthusiasts, designers, and industrialists focused on a more distinctive area of interest – creating watches for a new generation. And thus, Blade was born.

 

By June 2000, a truly awe-inspiring selection of timepieces were delivered in a space where watch lovers sought more powerful and practical objects on their wrists. It was our belief every individual deserved to own an excellent watch, and we were determined to fulfill it.