BLADE has been making an impact since its launch in 2000, and continues to triumph among today's modish men and women. Created to provide outstanding quality at affordable prices, BLADE's collection symbolize vigor and vivacity through each of its carefully designed and crafted watches. Its bold yet elegant designs express an aura of free-spirited individuality.

The brand highlights itself as 'The Ultimate Time Machine,' - Swiss movements cosseted in surgical grade solid steel casing, striking and suitable for any occasion, be it formal, evening dress, casual, or sports wear. Bands are available in solid stainless steel, genuine leather, or anti-allergenic rubber. Day-date, Big-date, Chronograph with alarm, Multi-function with moon-phase and retrograde are a part of the movements used in BLADE watches. The collection also includes titanium and ceramic watches, sapphire glass with and without magnifier, genuine Mother-of-Pearl dials, bezels fitted with Swarovski crystals, and 50-100 meters water resistance.

BLADE is a registered trademark of exclusive agents, Basel Watch Company, L.L.C. Its distribution network begins in Dubai, United Arab Emirates, where the head office is located and covers all regions of the country. BLADE watches are also available in Oman, Qatar, Bahrain, Saudi Arabia, Kuwait, India, Bangladesh, Sri Lanka and USA.